Campaign with a landing page and gamification, where users download recipes with Ocean brand products and register with a prize draw. Recipes are created by Bozhana Katsarova and are divided into categories - cooking time and place where they can be prepared and consumed. The aim of the campaign was to introduce the user to the various uses of tuna and to offer him the products of the brand Ocean as a healthy, delicious and creative alternative, suitable for consumption in non-traditional places (in the office, in the nature, in the gym, etc.) . We have achieved high engagement and registrations.